Interior and Exterior design — Digital Marketing Specialist

Customer: Universal Flooring Supply, YuDezign, and SIROCCO Dustless LLC, Houston Texas, United States of America — 2019

What the client needed

Andy Yu and his partners, Lawrence, approached Trang Designs with a comprehensive creative vision. Universal Flooring Supply sought a dedicated creative partner to build and manage their digital presence, including websites for their diverse home improvement unit-brands under same group. These websites, not only the e-commerce platforms for flooring sales but also showcase sites for kitchen design, encompassed a broad range of services, including flooring, kitchen design, indoor/outdoor furniture, cabinetry solutions, and even heavy machinery for the home.

Universal Flooring Supply Website Mockup
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During my tenure at the Furniture Production & Warehouse, I played a pivotal role in crafting a cohesive brand experience across various digital touch-points. My responsibilities encompassed the following:

  • Product Photography Expertise: I spearheaded the development and setup of the product photography studio. This involved meticulously arranging lighting and backdrops to consistently capture high-quality product shots that effectively showcased furniture features and functionality.
  • Photo Manipulation Prowess: Working closely with sales managers, I leveraged my photo manipulation skills to enhance product visuals, ensuring they were clear, captivating, and aligned with brand messaging. Including printing and digital platforms.
  • Website Design & Development: Utilizing Wix and GoDaddy platforms, I designed a user-friendly website layout that complemented the brand identity while prioritizing user convenience. This involved close collaboration with the regional manager to ensure adherence to their vision.
  • Digital Marketing Strategy: Recognizing the growing importance of digital engagement, I took the initiative to develop and implement a comprehensive social media plan. Additionally, I refined the website’s keyword strategy to optimize search engine visibility.

This project demanded a highly adaptable and results-oriented approach. My role involved developing an SEO and website strategy on one hand, while on the other, actively sourcing and acquiring specialized photography equipment for product shoots requiring unique staging or lighting setups.

This agility allowed me to seamlessly integrate into their team, fulfilling both strategic and creative needs. 

My expertise spans Adobe Photoshop, Illustrator, InDesign, and After Effects, alongside Microsoft PowerPoint (with Wix and GoDaddy integration). I also leverage Figma for both design and presentations, demonstrating a versatile command of industry-standard tools.

Beyond creation, I utilize Google Analytics and Roomvo to meticulously enhance customer experience.